Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy on their websites, together with offsite linking strategies to increase their website’s status in the eyes of the search engines. As the internet has grown, so equally fast has the competition for the best search engine positions. This has created the search engine optimization market, which helps webmasters (that’s YOU!) to improve the exposure of your web pages to targeted internet users.
And therefore a better understanding of the fundamental elements of Search Engine Optimization is vital for any online business’ success.
Ok. So what is search engine optimization?
Firstly, to begin with, understand that making use of effective seo techniques will improve the page rank of your website. This is one of Google’s measures of the importance of a site on the internet, and whether or not it is considered an ‘authority’ site.
There are many tricks that can be used to increase page rank; the most effective method is to provide high quality content consistently.
This seems like a simple concept but there are many websites that fail to provide content that visitors find interesting.
The bottom line is that sites which provide content that is interesting, well-written and regularly updated create highly engaged visitors who are more likely to return to the website in the coming days. So, if you can set your website apart from those boring, lifeless sites then do it. You’ll surely then be a step closer to achieving high page rank (and more importantly high positions on the search engines) through search engine optimization.
There are secrets on how to rank highly with the major search engines, but effective search engine optimization is now an immense task, because the search engine algorithms are constantly changing and over 100 factors (at least) go into deciding where a web page should rank for a particular search term. So the ‘secrets’ are also constantly in a state of flux.
Search engines like Google, Yahoo and MSN, are in the business of providing their users with the most relevant and up-to-date information to match the search term that was being searched for. To do this they utilize sophisticated technology which allow users to quickly find relevant websites by searching for a word or a phrase. Search engine results are useless to users if the information doesn’t relate to the search term, or if the results are too old. People expect up-to-date and fresh information that is readily useful to them. And so the search engines are constantly on guard for ‘sneaky’ search engine optimization techniques that don’t return their users with ‘useful’ results.
Updating your website everyday and adding great new material will help you to get noticed by the search engines. The bottom line is that if you are going to sell any type of product or service online (or even if you just want more visitors for your personal website), it definitely pays to optimize your website for the search engines, in order to quickly provide a boost of traffic, sales and hopefully profits!
Face it. Over 90% of your business will likely come directly from search engine results. And for that reason, it is absolutely vital to optimize your site and attract as much relevant traffic as possible.