Lots of business devote their efforts to bring in customers to their services or products, getting their self-confidence, and ultimately making a sale. This technique is commonly comprehended. Nevertheless, what often goes unnoticed, particularly when it comes to online companies, is the importance of following up with customers after the sale. We must see the duration following a sale as a possibility to not just boost our offerings but likewise to build enduring connections with our customers.
Keeping strong relationships with existing customers is essential, and it’s in fact more vital than obtaining new ones. One method to keep your established customers feeling valued is by following up with them. This reveals that you care about their fulfillment and are committed to constructing a long-lasting connection. By putting in the effort to support these relationships, you’ll not only keep customers but also develop supporters who will promote your company to others.
Following up may be as simple as composing an email or giving a phone call to a customer a few weeks after a sale. At Screaming Bee, I make it an individual goal to get in touch with every customer that purchases our voice-changing software application, MorphVOX, within 2-3 weeks after a sale.
This procedure requires a considerable quantity of time, however the benefits are well worth the investment. By focusing on customer feedback, we’re able to boost our software application and develop a more powerful, more long-lasting connection with our customers that extends beyond the initial purchase.
I received a lot of favorable feedback for making the effort to have conversations with people, which happily shocked them and made them feel valued. Similarly surprising to me was the realization that many online organizations do sporadically follow up with their customers. Some of the common remarks I have actually gotten as a result of my efforts are:
“I actually value the personal touch, vs. the usual automatic ‘we have actually gotten your email’ trash, followed by … well, absolutely nothing normally …”
“Wow, I’ve never ever experienced customer assistance as good as this before. I am grateful for it …”
Individuals do not like being disregarded and absolutely like being heard. There are lots of organizations that are neglecting their customers and, as a result, losing them.
The structure and central focus of your organization lies in your existing clientele. These loyal customers not only bring repeat business, however also engage in important word-of-mouth advocacy that exceeds any well-crafted ad or marketing method. It is important to treat your customers with the same care and factor to consider as you would your own family. Make an additional effort to keep open lines of interaction with them. Failure to do so may result in them looking for services in other places.