Branding

Benefits of Branding

Your business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding isn’t just a logo. Your businesses purpose, focus, and image all combine to create your brand. Why should you make this effort? Below are a few benefits: *You are remembered. It’s hard to remember a …

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The Loyalty Factor

What exactly is a brand? It’s a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we’ve defined the term and given it a comprehensive meaning.. A brand consists of eight basic building blocks: The Name The Logo …

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Saying it With Color

Have you ever considered the importance of color in branding? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method. Choosing the right dominant color for your brand is crucial. This color should appear on all your promotional material. Following is the most …

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Have You Been Branded?

The personal brand you project affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you. Humans think with …

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Promoting Your Brand

Remember the importance of branding. If you haven’t already initiated a brand for your company, now might be just the time. Use these simple techniques in the promotion of your special brand Make your brand as unique as possible. Catch the eye of the public by creating something different- something that people have not yet …

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Internal Branding

A brand is recognition of a company and its products. It can be in the form of logo, symbol, color or just a name. This recognition helps differentiate a company among its competitors. Creation of a brand is not just creating a logo or byline statement or a symbol. It is the creation of an …

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