Advertising

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How To Make Money With Contextual Advertising

Introduction to Contextual Advertising Recently, advertisers have come to realize the large potential of the Internet as a media when it comes to advertisements. Advertisers are especially interested in using contextual advertising since it delivers targeted ads to a more receptive target audience. Contextual advertising is a type of online advertising used mostly for content-based …

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Advertising: Relationships vs Business Decisions

Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. A business must carefully balance the benefits of these interpersonal relationships and should never allow these relationships to blind their judgment especially …

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Advertising? Consider Product Life Cycle & Customer Buying Habits

When you create advertising for small businesses, consider both the life cycle of your product or service along with customer buying habits. Today, both sellers and buyers alike want fast results. You should recognize that the actual process of turning your prospects into customers still takes time. Buying cycle times may be shorter today, but …

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Advertising and Internet: a Long term relationship

Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. In India alone, over 41,000 advertisers have advertised on Internet, which means around 46 million …

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